Brass Tacks pop-up shop
Continuing through the end of the month, Brass Tacks Garment Co. is holding a pop-up shop at Rosewood Clothing Co. And, once the pop-up feature is over, Rosewood will continue to sell some Brass Tacks items. I caught up with Brass Tacks co-owner Jake Van Parys to learn a little about the line.
MM: So, it says your line is a "carefully considered selection of men's clothing and photographic prints." Can you tell me a little more about it?
JVP: Our approach lately has been anything goes. Laid-back vibes. Our collection isn't strictly vintage, nor is it high-end menswear. There is a blend of a bit of everything and this speaks to our personal styles, as well as the way friends have been dressing lately. It isn't strictly about what brand you have, but how you make it fresh, how you flip it and incorporate your own personal influences. I like the idea of having quality pieces that can work with a variety of styles and a variety of fits. In essence, we want Brass Tacks to feel very personal, much like a wardrobe.
How did you get started?
Tavish [Timothy] and I initially launched Brass Tacks as an Etsy shop. The Etsy shop was successful, though we found ourselves wanting to have more of a physical presence, wanting to dial into what was happening locally. There are certain aspects of clothing that you simply cannot capture, no matter how high quality your product shots are or how knowledgeable your descriptions are — things like texture, color, weight, and most importantly, fit. Slowly, we began to transition to pop-up markets like Well-Worn and eventually Ashley [Carruthers, owner of Rosewood Clothing Co.] approached us about doing a pop-up at Rosewood.
How did you decide to work with Rosewood Clothing Co.?
Rosewood shares a similar philosophy and approach to Brass Tacks, so we were excited to collaborate on a pop-up together. Rosewood really has a great space—lots of warm natural light and plants … and it's cozy without being cramped. There is definitely a cohesion between our inventory and the clothes at Rosewood.
What should customers look to see there when they stop in?
The Brass Tacks Pop-Up at Rosewood has a bit of everything. Basics like button-down shirts and jeans are paired alongside heavier layers. Our palette is mostly made up of olives, blacks, grays and navy, though there are also a few unique prints (check out the A.P.C. leopard print parka). As it gets warmer, we'll rotate in lighter jackets and layering options. We'll also be featuring some of Tavish's photographic prints in the near future, so feel free to drop by every now and then.
