Image courtesy Hanover Avenue
When I first saw this outdoor space I was love struck. The furnishings, the accessories, the setting. Wow.
I had to ask one of the space’s designers, Anne Tollett, "Just where is this house? Is it near Richmond?”
She chuckled warmly. “Courtney, it’s nowhere," she said. "It’s totally make-believe.”
For real?
For real.
Tollett designed the virtual space with Jamie Coffey of Williams & Sherrill. The space is based in reality, “but the ‘after images’ are all totally digital,” she explained.
The “All Year Outdoor Room,” like nearly all of the rooms you’ll find on Tollett’s new website, Hanover Avenue , is “created out of thin air on the computer with lots of imagination and interior design magic,” she says.
Hanover Avenue is all about showing readers how to create interior designer-designed rooms for free. Tollett posts photos, detailed videos and comprehensive buying guides for the rooms she creates and features. Hanover Avenue is DIY-ready — and a shoppers’ dream.
All of the items in the “All Year Outdoor Room” can be purchased at Williams & Sherrill. There are photos of every item in the outdoor space online, from the all-weather sofas and dining sets to tableware and planters.
There’s also an incentive to buy now. Williams & Sherrill’s semi-annual sale, with 20 percent-off all in-stock items, runs through the end of the month. Hanover Avenue has created a Gold Ticket, too, which provides discounted prices on “All Year Outdoor Room” pieces.
“It really was 100 percent a collaboration, and it was a blast start to finish,” Tollett says of the project.
Coffey agrees. “It was kind of electric at all times, the bouncing around of good ideas. We created perfect synergy.”
This design duo —which pairs two of the most enthusiastic, positive and creative designers I’ve ever met — worked smashingly together.
Look for more collaborative magic this fall when Coffey and Tollett will show readers how, by simply switching out a few accessories , they can transform this virtual outdoor space, and their real one, for fall.
