When your business is cloud technologies, a global pandemic brings challenges, but not panic.
“We were extremely well prepared,” Cathy Redford says of the Synergy Technical team. “We have the ability and the technology in place to work remotely in a very secure manner. Many of our clients were also well prepared, and we continued to grow at really strong levels.”
Redford says Synergy’s focus on serving companies for the long haul is at the forefront of every conversation, noting that the company’s first client, who signed on in 2011, is still with the firm.
“We lead with solving people’s problems and want to sell them what they need, not as much as we can,” she says. “Because we’ve grown globally, our clients are dealing with engineers who have done global rollouts; we can bring a lot of value because of the experience we have.”
When the pandemic ended business travel, Redford took advantage of that time, very intentionally.
“I hired a phenomenal [personal] trainer, started cycling and just signed up for a triathlon in August,” she says. “I really want to be positioned for a really healthy remainder of my life.
“There were choices I made that I’m very glad I made — around my physical, mental and spiritual health,” she says. “I knew I had people who counted on me, and I didn’t want to let anyone down. I’m a lot stronger than I thought I was.”
