Jessica Dodds photo: Styling by James Dickinson
Online spice seller Penzeys Spices (3400 W. Cary St., 254-7667) has just two storefronts in Virginia. Luckily for Richmonders, one of the family-owned enterprise's outposts happens to be located right here in Carytown.
According to manager Dianne Liso, Wisconsin-based Penzeys is not a franchise; there are a few dozen locations across the country, but you won't find one in every shopping mall.
Penzeys offers customers the chance to smell each spice before purchasing, as well as a free catalog and recipes. Because of food-distribution licensing requirements, the store does not offer free samples or cooking classes. They do, however, offer gift boxes that make popular wedding, housewarming and birthday gifts.
For first-time customers looking for a sure bet among the scores of spice offerings, Liso suggests the BBQ 3000 blend for poultry and Northwoods Fire Seasoning for poultry or fish.
Grilled Salmon (prepared by Byram's Restaurant)
1 salmon filet (about 16 ounces)
2 teaspoons of olive oil
2 teaspoons of Northwoods Fire Seasoning
1/8 to 1/4 teaspoon of freshly ground pepper
Rinse the salmon and pat dry. Rub with the olive oil and sprinkle generously with Northwoods Fire Seasoning and freshly ground pepper. Place salmon skin-side- down on a grill over medium heat. Cook 15 minutes until the fish is translucent and flakes easily.