Photo by Isaac Harrell
Jane Pratt's voice and visage are familiar to Richmonders who watched her in the mid-1990s on WRIC-TV Channel 8.
Now she's pitching her own cosmopolitan fashion safari, Globe Styling . Pratt explains, "Anthony Bourdain has shown us where in the world to eat, Samantha Brown tells us where to stay and play, but what about where to buy? When traveling, a girl's got to do what a girl's got to do to shop."
Producers Ed Im (who worked with Pratt before) and Manoj Kunda brought her the concept. They shot a pilot in Richmond, emphasizing owner-operated businesses such as EuroTrash and Bygones Vintage Clothing.
The pilot aired on WRIC at noon on April 7, and the website ( globestyling.com ) soon received an influx of visitors. On a recent flight from Charlotte, N.C., to Richmond, a passenger asked Pratt if she was "that woman on that Richmond fashion show."
Pratt and company are now negotiating for possible national distribution. The ultimate goal would be traveling throughout the world talking to shop owners and fashion makers.
"I can bring fashion and style, whether high, low, or mid-range, if you're traveling and want to know where to go," Pratt says.