2016 NOT4ME contest winner Jordan Carey appears on WTVR's "Virginia This Morning" along with teacher Lesley St. James (far left), WTVR's Kristen Leuhrs (middle), Amanda Marable of Loveland Distributing and Virginia This Morning host Jessica Noll (far right). (Photo courtesy CBS 6)
NOT4ME, the annual WTVR-CBS 6 contest that discourages underage drinking, is accepting entries for its 2016-17 competition. Area high school students are encouraged to express themselves, and why they choose not to drink, in 20-second public service announcement-style videos. CBS 6 sponsors the contest in collaboration with Loveland Distributing.
“CBS 6 is committed to increasing public awareness [of] the harmful effects of underage drinking,” says Stephen Hayes, WTVR general manager. “Our priority is to empower and encourage our youth to act responsibly, and this campaign helps support our mission.”
Any actively enrolled high school student in the Richmond metro area may enter the NOT4ME contest by submitting an original, 20-second, public service-oriented video. Prizes will be awarded to the top two contestants and to the first-place winner’s teacher. The winning video from this year's contest will be broadcast during the 59th Annual Grammy Awards in February 2017.
Varina High School student Jordan Carey won the 2016 contest with her video “My Sister's Keeper.” She received a $1,500 cash grant, and her teacher, Lesley St. James, received a $1,000 grant.
The deadline for submissions is Sunday, Dec. 4. Contest rules, entry links and more information are available at wtvr.com/NOT4ME.