The owners of the Lilly Pulitzer signature shop The Pink Palm are branching into bowties and button-downs with Natty Beau, which opened in April at the River Road Shopping Center. "The crowd that shops in our Lilly stores is pretty much the same crowd that shops for their husbands and boyfriends at Natty Beau," co-owner Lizanne Jeveret says of the haberdashery she owns with her husband, Dave. The first Southern Proper heritage shop in the country sells menswear from the Atlanta-based brand alongside other country-club prep brands. "We're targeting the Southern gentleman at leisure," Jeveret says. The shop sells beer cozies with duck and sailboat motifs for $5 and ties for $75. 282-0333 natty-beau.com .