Photo courtesy of Nudge
If you like to run and your buddy likes to bike, you can still challenge each other during workouts. Nudge is a free software platform that aggregates data from the dizzying number of downloadable fitness-tracking apps available into a 30-day “healthy living score.” The idea is that, by analyzing nutrition, hydration, physical exercise and sleep, workout buddies can compare performance and mutually “nudge” each other to better fitness.
Nudge is the brainchild of Richmonder Mac Gambill and Phil Beene, whose company of the same name shifted its headquarters to Richmond in 2013 and is moving to offices near City Stadium in Carytown. Nudge graduated in December from Richmond’s Lighthouse Labs business accelerator, which provided $20,000 in start-up capital from local investors. The company also sells Nudge Coach to fitness and health coaches. It recently closed its first contract for Nudge Coach with a Richmond organization that counsels people struggling with addiction, Gambill says.