Sneakers are the focus at West Coast Kix (3016 W. Cary St., 355-5808), which features underground, urban and surfer/skater selections among classic brands (and a well-edited selection of clothing). "What we're trying to do is sell a sneaker that you can't find anywhere and that you can afford," says owner Ben Margolis, who opened his shop in late August. (The average cost for a pair of the store's trend-setting sneakers? About $80.) Well-known lines include New Balance, Saucony, Reebok and PF Flyers, while others, like Stampd' LA, may be new to Richmonders. For more information, visit westcoastkix.com .