Fitness and lifestyle brand Athleta road tests, court tests and water tests every item on its sales floor. "Athleta believes as a core value that great fit in product is extremely important for optimum performance," says spokeswoman Sarah Andrus. The Sonoma, Calif.-based brand opened a shop at Short Pump Town Center on Oct. 16, selling apparel and gear for activities such as running, yoga, Pilates and swimming. In addition to the "give-it-a-workout guarantee," which allows customers to return any item for any reason at any time, the company offers free hemming on pants, skirts and dresses. Stop in for one of the free weekly in-store yoga classes and stay to shop. Athleta.com.